How to write clearly, concisely and convincingly.
Writing clearly is the key to communicating clearly. But it’s not easy – especially if English isn’t your mother tongue, you’re used to writing in technocratic language and you struggle to find the right word, phrase or tone.
However, we believe nothing is too complex to write about simply and succinctly if you follow our tried and tested tips. Want to learn how to write clearly?
What you'll learn
In this workshop, you’ll learn the principles of clear writing and how they apply to different types of content.
Through interactive exercises and personal feedback, we’ll help you write more clearly and convincingly – whether it’s for social media, emails, articles, newsletters or speeches. We can’t promise to make you a great writer, but we can certainly make you a better one.
Programme
Writing Clearly
1
Preparing your writing
- What information or ideas do you want to get across?
- Which audiences do you want to reach?
- What style of writing will you adopt?
2
Structuring your writing
- Crafting catchy headlines
- Writing punchy leads
- Providing clear context
- Drafting quotable quotes
3
Writing succinctly
- Cutting and tightening texts
- Using short words, sentences and paragraphs
4
Writing clearly
- Axing jargon
- Avoiding ambiguity
- Using everyday words
5
Writing accurately
- Ensuring consistency of style/tone
- Editing essentials: rereading, reordering, revising
- Cutting superfluous content and unnecessary words
6
Writing texts
- Articles
- Op-eds
- Position papers
- Speeches
- Press releases
- E-mails
7
Improving your writing with SEO and AI
- SEO: What it is, and why it matters
- Using AI tools to write, edit and proofread your content
What's included?
- 100% practical training using real examples from your writing
- Delivered by experienced trainers with real-world expertise as writers
- Flexible scheduling and location to fit your team’s availability
- Delivered in-person or online - whichever suits you
- Course handouts and supporting materials
Potential add-ons:
- One-on-one writing clinics
- Progress check-up
- Copywriting support
- Use of our beautiful Brussels training facilities
Is this course for you?
This course is for those who write at work but aren’t professional writers.
This course is aimed at native and non-native English speakers who want to sharpen their writing skills. It is for those who feel their writing is too technocratic or long-winded and for those who struggle to find the right word, phrase or tone.
If you are looking for more in-depth writing advice, check-out our stand-alone courses on how to write op-eds, how to write press releases, how to write speeches and how to use AI to improve your writing. We also offer courses on impactful writing, business writing and policy writing.
Meet our trainers
Our trainers have decades of experience as writers and writing coaches.
For this course, your trainer will be Paul Meller, Gareth Harding or Brandon Mitchener, all ex-journalists who have written for some of the world’s top publications.
The Clear Europe team, alongside your trainer, will collaborate closely with you to customise the training, offer ongoing support and ensure you boost your writing skills.
Testimonials
What our clients say
FAQs
Curious about how we work?
Check our FAQ to find out everything you need to know about organising a training with us.
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