How to build stronger relationships with Brussels reporters to secure more media coverage.
The Brussels press corps is one of the largest in the world, with over 800 correspondents. These journalists are highly influential in shaping the EU policy debate.
But who are they? How do they operate? Which are the most influential media outlets? And what are the best ways of reaching them? Want to learn more about EU media?
What you'll learn
In this workshop we’ll give you insider tips and tricks on how to influence Brussels-based media.
This interactive course will give you the information you need to deal effectively – and confidently – with the EU’s ‘fourth estate’. At the end of the day, participants will know how the Brussels press corps works, which are the key media and how to pitch stories to them.
Programme
EU Media Relations
1
The Brussels press corps
- Which are the key media?
- Who are most influential EU journalists?
- How do they operate?
- What challenges do they face?
2
What do Brussels journalists want from you?
- Understanding EU journalists
- Making sure your news is timely, relevant, important and interesting
- Finding a peg or hook for your news
3
Building relationships with EU media
- Establishing yourself as an expert/thought leader
- Reaching out to Brussels-based journalists: how, when, where?
- Keeping press lists updated
- Managing expectations
4
Pitching EU media
- Tailoring your news/messages for different media
- Targeting the most influential EU media
- Pitching by phone, email, social media
5
EU media relations tools
- Op-eds
- Press briefings and conferences
- Press releases and statements
- Social media
What's included?
- 100% practical and interactive training
- Tailored to your needs, with no off-the shelf-slide decks
- Delivered in-person or online - whichever suits you
- Delivered by experienced trainers with a deep understanding of EU media
- Workshops whenever you want, wherever you are
- Flexible duration: One day, multiple days? You decide
- Course handouts and supporting materials
Potential add-ons:
- Use of our beautiful Brussels training facilities
- Attendances certificates
- Follow-up sessions
- Consulting support on how you can influence EU journalists
Is this course for you?
This course is for anyone who needs to better understand and work with the Brussels press corps.
Whether you’re a press officer, media spokesperson, communication professional or policy expert, this course will equip you with the skills to work with Brussels-based journalists more confidently and make sure your messages make the news.
It can be adapted to all levels of experience depending on your organisation’s needs.
Meet our trainers
Our trainers have decades of experience working in and around the EU press corps.
For this course, your trainer will be either Gareth Harding or Brandon Mitchener, both former EU correspondents with decades of experience reporting on the EU and advising clients how to work better with Brussels-based journalists.
The Clear Europe team, alongside your trainer, will collaborate closely with you to customise the training, offer ongoing support and ensure you gain actionable skills to deal confidently with EU media.
Testimonials
What our clients say
FAQs
Curious about how we work?
Check our FAQ to find out everything you need to know about organising a training with us.
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We're here to help — get in touch
Are you ready to work with EU media?
Contact - EU Media Relations
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